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SEO & GrowthWeb Development
Case study
Tazi Designs
Tazi Design is a century-old lighting store based in Marrakech, Morocco, renowned for its craftsmanship in copper art and interior decor. Owned by Hassan Tazi, the brand is linked to Tazi Designs in Los Angeles, California.
ClientTazi Hassan
Year2023
RoleSEO & Woocommerce Developer
ToolsWordpress, Woocommerce, Semrush, GA
LiveVisit project ↗
01
Challenge
The problem worth solving.
Despite being a leading lighting and interior decor store in Morocco and the US, Tazi Lights Or Tazi Design had a good online presence But The challenge was to create a strong digital brand identity and Strategy showcase their unique Moroccan products to an international audience and Especialy in the USA Market.
02
Solution
Turning the challenge into a working system.
- - Developed a digital marketing strategy to establish a strong online presence and build a distinctive brand identity.
- - Designed and developed a brand-focused website that showcases Tazi Designs’ Moroccan heritage, craftsmanship, and high-quality products.
- - Built a Content strategy designed to attract the target audience, strengthen brand positioning, and differentiate the business from competitors.
03
Results
What changed after the work.
- - Developed and optimized an e-commerce platform dedicated to Moroccan lighting products, improving product visibility and online sales potential.
- - Implemented an SEO strategy targeting relevant, high-intent keywords around Moroccan lighting, lamps, lanterns, and handcrafted décor.
- - Improved organic search rankings for targeted keywords, increasing visibility and attracting qualified international traffic.
- - Expanded the online customer reach internationally while preserving the brand’s Moroccan identity and craftsmanship.
Project complete