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Selected work / measurable impact

Case Studies

Selected projects showing the challenge, the work, the evidence and the measurable result.

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How I work

I combine SEO, paid acquisition, web development and data analysis With Advanced AI to turn websites into measurable acquisition channels.

SEO StrategyPaid AcquisitionE-commerceWeb DevelopmentAnalytics & AutomationAI Automations
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Trésors El Mamoun — SEO & International E-commerce Growth 2024 - Present Digital Growth · E-commerce · SEA · SEO

Trésors El Mamoun – SEO & International E-commerce Growth

Trésors El Mamoun needed to strengthen its online presence and develop its e-commerce activity beyond the Moroccan market, particularly in the UK and US.

Trésors El Mamoun – SEO & International E-commerce Growth
$15K Online orders
15 Domain Rating
#1 USA Lanterns article
#1 USA Moroccan Gsaa article
#1 USA Green Tea with Mint
USA Main markets Main Target Are Both USA and UK

Challenge

  • The project required more than SEO alone: the website, product structure, technical performance, international visibility and acquisition channels needed to work together as one system.

What I did

  • Built and developed the WooCommerce website
  • Developed the SEO strategy around commercial opportunities and international markets
  • Conducted keyword and competitor research
  • Optimized product, category and content pages
  • Improved technical SEO, site structure and internal linking
  • Developed SEO content targeting relevant search opportunities
  • Managed off-page SEO and backlink development
  • Configured Google Merchant Center and Shopping acquisition
  • Improved UX, performance and e-commerce functionality
  • Developed email marketing and conversion-supporting systems
  • Introduced automation and AI-supported workflows for e-commerce operations

Results / Impact

  • The project established Trésors El Mamoun as an international e-commerce channel rather than simply a brand website.
  • Several strategic articles reached leading Google positions in the UK and US, while commercial product categories gained greater search visibility. The website also generated approximately $15,000 in cumulative online orders since launch.
  • Beyond traffic acquisition, the work created a stronger technical and marketing foundation across SEO, e-commerce, content, email and automation.