:root{--mp-accent:#d96b43;--mp-paper:#f2efe9;--mp-ink:#1d1e20;--mp-line:color-mix(in srgb,var(--mp-ink) 16%,transparent);--mp-muted:color-mix(in srgb,var(--mp-ink) 62%,transparent);--mp-gutter:clamp(20px,4vw,64px);--mp-max:1600px;--mp-ease:cubic-bezier(.16,1,.3,1)}
.mp-project-active{background:var(--mp-paper);color:var(--mp-ink)}.mp-main{background:var(--mp-paper);color:var(--mp-ink);overflow:clip;font-family:inherit}.mp-main *{box-sizing:border-box}.mp-main img{max-width:100%;height:auto}.mp-main a{color:inherit}.mp-shell{width:min(100%,var(--mp-max));margin:0 auto;padding-left:var(--mp-gutter);padding-right:var(--mp-gutter)}
.mp-hero{padding:clamp(150px,17vw,240px) 0 clamp(70px,8vw,120px)}.mp-hero-top{display:flex;justify-content:space-between;gap:28px;align-items:center;padding-bottom:24px;border-bottom:1px solid var(--mp-line)}.mp-back{text-decoration:none;font-size:12px;font-weight:650;display:inline-flex;align-items:center;gap:10px}.mp-back span{font-size:18px;transition:transform .3s var(--mp-ease)}.mp-back:hover span{transform:translateX(-4px)}.mp-categories{display:flex;gap:8px;flex-wrap:wrap;justify-content:flex-end}.mp-categories span{border:1px solid var(--mp-line);border-radius:999px;padding:8px 11px;font-size:10px;text-transform:uppercase;letter-spacing:.08em}.mp-hero-grid{display:grid;grid-template-columns:minmax(0,1fr) minmax(180px,.28fr);gap:clamp(30px,6vw,90px);align-items:end;padding:clamp(52px,7vw,100px) 0}.mp-kicker{display:block;text-transform:uppercase;letter-spacing:.13em;font-size:11px;font-weight:700;color:var(--mp-muted)}.mp-title{font-size:clamp(64px,10.4vw,175px);line-height:.85;letter-spacing:-.066em;font-weight:520;margin:18px 0 0;max-width:10ch;text-wrap:balance}.mp-lead{max-width:810px;margin-top:clamp(30px,4vw,60px);font-size:clamp(18px,1.65vw,25px);line-height:1.58;color:var(--mp-muted)}.mp-lead p{margin:.7em 0}.mp-metric{border-top:1px solid var(--mp-line);padding-top:16px;align-self:end}.mp-metric span{display:block;font-size:10px;text-transform:uppercase;letter-spacing:.11em;color:var(--mp-muted);margin-bottom:14px}.mp-metric strong{font-size:clamp(28px,3.5vw,56px);line-height:1;letter-spacing:-.04em;font-weight:550}.mp-cover{position:relative;margin:0;overflow:hidden;background:color-mix(in srgb,var(--mp-ink) 8%,var(--mp-paper));height:clamp(500px,63vw,960px);transform:translateY(var(--mp-parallax,0));transition:transform .08s linear}.mp-cover img{width:100%;height:calc(100% + 40px);object-fit:cover;display:block;transform:translateY(-20px) scale(1.015)}.mp-cover figcaption{position:absolute;left:18px;right:18px;bottom:18px;display:flex;justify-content:space-between;color:#fff;font-size:10px;text-transform:uppercase;letter-spacing:.1em;text-shadow:0 1px 16px rgba(0,0,0,.3)}.mp-facts{display:grid;grid-template-columns:repeat(5,minmax(0,1fr));border-bottom:1px solid var(--mp-line);margin-top:18px}.mp-facts>div{padding:22px 20px 24px 0;border-top:1px solid var(--mp-line)}.mp-facts>div+div{padding-left:20px;border-left:1px solid var(--mp-line)}.mp-facts span{display:block;font-size:10px;text-transform:uppercase;letter-spacing:.1em;color:var(--mp-muted);margin-bottom:9px}.mp-facts strong,.mp-facts a{font-size:13px;line-height:1.4;text-decoration:none;font-weight:650}.mp-fact-link a{display:inline-block;border-bottom:1px solid currentColor;padding-bottom:3px}
.mp-section{padding:clamp(90px,12vw,190px) 0}.mp-case-section{border-top:1px solid var(--mp-line)}.mp-case-grid,.mp-results-grid{display:grid;grid-template-columns:minmax(120px,.3fr) minmax(0,1fr);gap:clamp(40px,10vw,170px)}.mp-case-label{display:flex;gap:18px;align-items:flex-start;padding-top:9px}.mp-case-label span{font-size:11px;color:var(--mp-muted)}.mp-case-label p{margin:0;text-transform:uppercase;letter-spacing:.12em;font-size:10px;font-weight:700}.mp-case-copy{max-width:970px}.mp-case-copy h2,.mp-results-copy h2{font-size:clamp(46px,6.2vw,96px);line-height:.94;letter-spacing:-.055em;font-weight:520;margin:0 0 clamp(38px,6vw,80px);max-width:12ch}.mp-rich{font-size:clamp(18px,1.45vw,23px);line-height:1.72;max-width:800px;color:var(--mp-muted)}.mp-rich p{margin:0 0 1.1em}.mp-rich h3{font-size:1.35em;line-height:1.15;color:var(--mp-ink);letter-spacing:-.025em;margin:2em 0 .7em}.mp-rich ul,.mp-rich ol{padding-left:1.25em}.mp-rich a{text-decoration-thickness:1px;text-underline-offset:4px}.mp-case-solution{background:color-mix(in srgb,var(--mp-ink) 4%,var(--mp-paper))}
.mp-media-section{padding:0 0 clamp(85px,10vw,160px)}.mp-video{width:100%;aspect-ratio:16/9;display:block;background:#111;object-fit:cover}.mp-video-link{min-height:420px;background:var(--mp-ink);color:var(--mp-paper)!important;text-decoration:none;display:flex;flex-direction:column;justify-content:center;align-items:center;text-align:center;gap:12px;transition:background .35s}.mp-video-link:hover{background:color-mix(in srgb,var(--mp-ink) 90%,var(--mp-accent))}.mp-video-link>span{width:84px;height:84px;border:1px solid color-mix(in srgb,var(--mp-paper) 40%,transparent);border-radius:50%;display:grid;place-items:center;font-size:23px;margin-bottom:10px}.mp-video-link strong{font-size:clamp(26px,4vw,54px);letter-spacing:-.04em;font-weight:520}.mp-video-link small{opacity:.55}
.mp-gallery-section{padding:0 0 clamp(90px,11vw,180px)}.mp-gallery{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:clamp(14px,2vw,30px)}.mp-gallery-item{margin:0;overflow:hidden;background:color-mix(in srgb,var(--mp-ink) 6%,var(--mp-paper));aspect-ratio:4/3}.mp-gallery-item.is-wide{grid-column:1/-1;aspect-ratio:16/9}.mp-gallery-item img{width:100%;height:100%;display:block;object-fit:cover;transition:transform .8s var(--mp-ease)}.mp-gallery-item:hover img{transform:scale(1.025)}
.mp-results{background:var(--mp-ink);color:var(--mp-paper);padding:clamp(100px,13vw,200px) 0}.mp-results .mp-case-label span,.mp-results .mp-case-label p{color:color-mix(in srgb,var(--mp-paper) 70%,transparent)}.mp-results-copy .mp-rich{color:color-mix(in srgb,var(--mp-paper) 76%,transparent)}.mp-result-metric{display:block;color:var(--mp-accent);font-size:clamp(40px,6vw,90px);line-height:1;letter-spacing:-.055em;font-weight:520;margin-top:60px}.mp-original-fallback{border-top:1px solid var(--mp-line)}.mp-readable{max-width:980px}.mp-readable>:first-child{margin-top:0}
.mp-project-end{padding:clamp(90px,12vw,170px) 0}.mp-project-end-grid{display:grid;grid-template-columns:1fr 1fr;gap:60px;border-top:1px solid var(--mp-line);padding-top:40px}.mp-project-end h2{font-size:clamp(54px,8vw,120px);line-height:.9;letter-spacing:-.06em;font-weight:520;margin:16px 0 0;max-width:6ch}.mp-end-actions{display:flex;flex-direction:column;justify-content:flex-end}.mp-end-actions a{display:flex;justify-content:space-between;gap:30px;padding:22px 0;border-bottom:1px solid var(--mp-line);text-decoration:none;font-size:clamp(18px,2vw,28px);letter-spacing:-.025em}.mp-end-actions a span{transition:transform .3s var(--mp-ease)}.mp-end-actions a:hover span{transform:translateX(5px)}
.mp-reveal{opacity:0;transform:translateY(28px);transition:opacity .85s var(--mp-ease),transform .95s var(--mp-ease)}.mp-reveal.is-visible,.mp-no-motion .mp-reveal{opacity:1;transform:none}
@media(max-width:1000px){.mp-facts{grid-template-columns:repeat(3,minmax(0,1fr))}.mp-facts>div:nth-child(4){border-left:0;padding-left:0}.mp-case-grid,.mp-results-grid{grid-template-columns:110px 1fr;gap:55px}.mp-title{font-size:clamp(62px,12vw,125px)}}
@media(max-width:760px){:root{--mp-gutter:18px}.mp-hero{padding-top:120px;padding-bottom:70px}.mp-hero-top{align-items:flex-start;flex-direction:column-reverse;gap:18px}.mp-categories{justify-content:flex-start}.mp-hero-grid{grid-template-columns:1fr;padding:48px 0}.mp-title{font-size:clamp(58px,17.5vw,88px);line-height:.88;max-width:9ch}.mp-lead{font-size:17px;margin-top:28px}.mp-metric{max-width:240px;margin-top:12px}.mp-cover{height:118vw;max-height:650px}.mp-cover img{height:calc(100% + 20px);transform:translateY(-10px)}.mp-facts{grid-template-columns:repeat(2,minmax(0,1fr))}.mp-facts>div:nth-child(n){border-left:0;padding-left:0}.mp-facts>div:nth-child(even){border-left:1px solid var(--mp-line);padding-left:16px}.mp-section{padding:88px 0}.mp-case-grid,.mp-results-grid{grid-template-columns:1fr;gap:38px}.mp-case-copy h2,.mp-results-copy h2{font-size:clamp(45px,13.5vw,68px);margin-bottom:34px}.mp-rich{font-size:17px;line-height:1.65}.mp-case-label{padding-top:0}.mp-gallery{grid-template-columns:1fr;gap:14px}.mp-gallery-item.is-wide{grid-column:auto;aspect-ratio:4/5}.mp-gallery-item{aspect-ratio:4/5}.mp-video-link{min-height:300px}.mp-results{padding:95px 0}.mp-result-metric{font-size:48px;margin-top:40px}.mp-project-end-grid{grid-template-columns:1fr;gap:55px}.mp-project-end h2{font-size:64px}.mp-reveal{transform:translateY(20px)}}
@media(prefers-reduced-motion:reduce){.mp-reveal{opacity:1!important;transform:none!important;transition:none!important}.mp-cover{transform:none!important}.mp-gallery-item img,.mp-back span,.mp-end-actions a span{transition:none!important}}