YakoutLights, a Marrakech-based family business with over 100 years of expertise in copper and interior design, is co-owned by Hassan Tazi and his brother (founder of tazidesigns.com in Los Angeles).
To create a brand identity honoring its rich heritage while appealing to a modern audience.
I designed a bilingual Arabic-English logo with “YAKOUT ياقوت” integrated, complemented by subtle Marrakech-inspired motifs and light beam elements to symbolize its lighting expertise.
YakoutLights now stands out with a distinctive brand image that blends tradition and modernity, strengthening its market presence.
