Yakout Lights is a century-old lighting store based in Marrakech, Morocco, renowned for its craftsmanship in copper art and interior decor. Owned by Hassan Tazi, the brand is linked to Tazi Designs in Los Angeles, California.
Despite being a leading lighting and interior decor store in Morocco and the US, Yakout Lights had no online presence and was only known locally as “Yakout Lights Gallery.” The challenge was to create a strong digital brand identity and showcase their unique Moroccan products to an international audience.
Developed a marketing strategy focused on building an online platform with a distinct brand identity
Designed a website that reflects the authentic Moroccan heritage and highlights the store’s unique, high-quality products
Created a content strategy to attract customers and position Yakout Lights ahead of competitors
Established a new, distinctive brand identity and a professional online presence
Expanded customer reach internationally while preserving the store’s heritage
Strengthened Yakout Lights’ position as one of Morocco’s leading lighting stores with a growing online customer base
