SarimCrafts is one of Morocco’s oldest artisan stores, established in 1963 by the Tazi family in Marrakech. Known for its authentic Moroccan craftsmanship, the store has partnerships in Spain and the USA.
CHALLENGE
The business wanted to expand beyond Morocco, Spain, and the US to a global market. This required creating a unique online presence and brand identity while maintaining its traditional Moroccan style.
SOLUTION
Developed a tailored business strategy aligned with SarimCrafts’ goals
Created a distinctive brand identity that blends professionalism with Moroccan heritage
Designed and optimized a high-performance, well-structured website
Implemented a long-term SEO strategy to reach international audiences
RÉSULTATS
After 7 months of SEO work, secured the first online partnership
Continuous business growth with increasing global visibility