INTRODUCTION

Riad Zinoun is a historic hotel in Marrakech, Morocco, renowned for its traditional charm, beautifully decorated rooms, and rich cinematic history. In addition to comfortable accommodation, it offers services such as a Moroccan hammam, spa treatments, and travel management for guests.

CHALLENGE

The hotel needed a refreshed brand identity that honored its Moroccan heritage while appealing to modern travelers. It also required a redesigned website with a smooth booking and payment process to improve conversion rates.

SOLUTION

  • Researched the hotel’s history to create a brand identity that reflects its authentic Moroccan roots

  • Designed a modern visual identity using natural Moroccan colors and unique Moroccan patterns

  • Fully redesigned and optimized the website for usability, online booking, and secure payment

  • Provided full A-to-Z project management, from design to deployment

RESULTS

  • Stronger brand identity that resonates with both local and international guests

  • Modern, user-friendly website with integrated booking and payment systems

  • Increased online bookings and higher conversion rates

  • Improved overall customer experience in line with the hotel’s high service standards

Mohamed Annajar

FOR SEO OPTIMIZED WEBSITES

Annajar Mohamed