I collaborated with ELLE’S cosmetics to create a brand identity and product designs for their body care, perfumes, creams, and haircare lines, aiming for a modern, sophisticated image.
To develop a cohesive brand identity and product packaging that would appeal to ELLE’S target audience while balancing functionality and aesthetics.
I created a modern, sophisticated logo applied across all products and developed unique designs for each product category, ensuring consistency with the overall brand image.
The new branding boosted recognition both in-store and online, leading to increased sales and positive customer feedback.
